Challenge: Solved

A SWEET SUCCESS CASE STUDY


BETTER-FOR-YOU BLUEBERRY ANTIOXIDANT DRINK

Get to know one of our greatest hits—a sweet, flavorful and thirst quenching better-for-you beverage with almost zero sugar.

It was designed from the ground up to meet consumer demand for beverages with less sugar and great taste. We helped develop a formula with <1g of sugar per 8 oz. serving.

Source: ADM OutsideVoiceSM Sweeteners 

Attitudes & Usage Study, 2017

Beverages are one of the top 10 most frequently purchased and consumed foods

Nearly 70% of consumers surveyed are very/somewhat concerned about sugars and sweeteners

Stevia is one of the most preferred sweeteners for beverage consumers

Challenge:

How to keep the same great taste in a sweet juice beverage, while reducing added sugars to <1g—and improving nutrition at the same time.

Solution:

Our Sweet SavvySM came through again. We took a holistic approach to design a winning formula with awesome sweetness. With SweetRightTM stevia, erythritol, our natural flavors and colors, and our own special antioxidant blend, we scored big with a perfectly balanced beverage.

the Result:

A sweet, better-for-you beverage with next-level consumer appeal.

A LABEL THAT STANDS OUT
AND STANDS UP

Today’s consumers are increasingly focused on making better-for-you choices. They’re always on the lookout for labels featuring ‘no added sugar,’ ‘reduced sugar’ and ‘low calorie.’ With zero added sugar, just 5 calories per serving and the added bonus of 60 milligrams of polyphenols, this tasty beverage certainly fits the bill.


Based on a 2000 calorie diet, added sugar should be less than 50 grams a day. At 0 grams added sugar and <1 gram total sugar, this label doesn’t just stand up––it stands out.