Challenge: Solved

A STORY OF SWEET SUCCESS


STRAWBERRY WELLNESS BAR

It’s all about hitting the consumer’s sweet spot. We helped create this absolutely delicious snack bar with only 6 grams added sugar and 9 grams total sugar per serving, delivering on superior taste with less sugar and a health halo, while maintaining the all-important moist, chewy texture.

Source: ADM OutsideVoiceSM Sweeteners Attitudes & Usage Study, 2017

Snacks are one of the top 10 most frequently purchased and consumed foods

Nearly 70% of consumers surveyed are very/somewhat concerned about sugars and sweeteners in their products

Stevia is one of the most preferred sweeteners for snack consumers

Challenge:

Reduced sugar products often suffer from reduced humectancy. So we needed to find a way to maintain the bar’s soft, chewy texture and ensure great flavor.

Solution:

All it took was a little Sweet SavvySM. After extensive testing and development, we found SweetRightTM stevia was the perfect choice to maintain the proper amount of sweetness and boost the strawberry flavor. The soft, pliable texture? Courtesy of our sorbitol solution and glycerin ingredients.

the Result:

A better-for-you bar that responds to market trends with pleasing taste and texture.

A LABEL THAT STANDS OUT
AND STANDS UP

So many consumers are looking to cut back on sugar—and actively seeking ‘low calorie,’ ‘reduced sugar’ and ‘less added sugar’ labels. With just 170 calories, 6 grams of added sugar and 9 grams of total sugar per serving, a label like this is a real attention grabber.

Based on a 2000 calorie diet, added sugar should be less than 50 grams a day. At only 12% of the daily value, our reduced sugar bar stands up well to the new label regulations.